Responsibility to Nature


Once upon a time, cashmere came from a land far and mysterious called Mongolia. Over time, as the world grew more connected, locals and merchants alike saw a great opportunity – to make cashmere accessible to all. A fierce competition begun, weighing and scaling of trimming and saving, until a piece that was once handed over from one generation to the next, now had a lifespan of a few winters. Nevertheless with increasing demand and effort on both sides the goats multiplied. The goats produced more but also consumed more, and nobody kept count of how much more the land could handle.
Hence started our journey, a quest for a better and different way of making.





Mongolia comes from nomadic heritage. With one third of the population still relying on the pastoral nomadic life style, depending on their livestock migrate throughout the year finding pasturage for their animals. For majority, cashmere became the means to provide and sustain for their livelihoods.

Natural fibres are an annually renewable source of raw material in Mongolia. 




Our raw materials come from Khurkhiin Naran cooperative, which has been collaborating with and receiving technical support from the Wildlife Conservation Society Mongolia since 2016. Lead by science, they are working together on defining sustainability for the nomadic herders of the cooperative in respect to nature, with an objective of achieving a wildlife friendly way of growing and harvesting fibres from their livestock.




Sustainability Policy 
We are trying to implement sustainable production in an environmentally and socially friendly way by implementing the UN Children's Fund's Principles on the Rights of the Child and Business in our work. We will always respect the interests of the children of herder families and our employees and run a responsible and sustainable business.

We support pure local black breed goats by producing black cashmere products. In response to growing industry demands, herders started raising rapidly white color goats by introducing them from different regions and hybridizing their black goats. From the production standpoint white goat cashmere is pliable to more color dyeing potential compared to black goat cashmere. In contrast, black breed goats adapt and survive better in harsh climatic conditions. Black hair absorbs more sunlight which contributes to spending less energy to keep its body warm and to lose relatively less body weight during harsh wintertime, especially places like Mongolia with long cold winter season with sunny days. Nomadic herders in Mongolia with black goats expressed "Khar yamaa, sain yamaa" / "Black goats, good goats", as they spend relatively less effort and surplus forage (investment) to overcome harsh winter time.


Mongolia is known for its pristine and virgin landscapes.
In our hope to keep it this way, we choose bio-degradable materials for all our packaging.





All the process from fibre collection to processing, weaving, knitting and making into final garments is made 100% in Mongolia, supporting local industries and keeping our carbon footprint low. 




Our manufacturers are chosen based on industry experience and ethical treatment of their employees. Both primary and secondary stage manufacturers are family businesses, industry pioneers passing their knowledge and know-how to the next generation.



Our white products are made out of non-dyed organic cashmere. 

We are always looking for ways to reduce waste where possible.


"You must get the most out of the power, out of the material, and out of the time." - Henry Ford 






Elegant essentials for the timeless wardrobe.

We study and compare elements and forms that appear in ethnic to contemporary fashion from cultures across our beautiful planet. Our aesthetics derive from colours, forms and structures found in nature, applied and adopted to the human anatomy and fit for movement. 

The embroidery themes are based on stories of nature and sciences that stay relevant throughout time to empower the wearer, spark curiosity and bring joy.

Each piece is designed and made with thought for versatility, durability and lasting quality in mind, as better design and craftsmanship, will lead to longer use of a piece.

Cashmere can be repaired over time and worn for a life time. 

“The best way to reduce any environmental impact is not to recycle more, but to produce and dispose of less.”

McDonough, William; Braungart, Michael (2002). Cradle to Cradle: Remaking the Way We Make Things