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/ˈwɪn.tər ˈdʒuː.əl.ri /
a cashmere accessory which can be added to an outfit in order to make it more warm, versatile, or attractive.
Celebrate good times!
Glimpse into our Universe.
Mongolia comes from nomadic heritage. With one third of the population still relying on the pastoral nomadic life style, depending on their livestock migrate throughout the year finding pasturage for their animals. For majority, cashmere became the means to provide and sustain for their livelihoods.
Natural fibres are an annually renewable source of raw material in Mongolia.
Our raw materials come from Khurkhiin Naran cooperative, which has been collaborating with and receiving technical support from the Wildlife Conservation Society Mongolia since 2016. Lead by science, they are working together on defining sustainability for the nomadic herders of the cooperative in respect to nature, with an objective of achieving a wildlife friendly way of growing and harvesting fibres from their livestock.
All the process from fibre collection to processing, weaving, knitting and making into final garments is made 100% in Mongolia, supporting local industries and keeping our carbon footprint low.
Our manufacturers are chosen based on industry experience and ethical treatment of their employees. Both primary and secondary stage manufacturers are family businesses, industry pioneers passing their knowledge and know-how to the next generation.
Our white products are made out of non-dyed organic cashmere.
We are always looking for ways to reduce waste where possible.
Elegant essentials for the timeless wardrobe.
We study and compare elements and forms that appear in ethnic to contemporary fashion from cultures across our beautiful planet. Our aesthetics derive from colours, forms and structures found in nature, applied and adopted to the human anatomy and fit for movement.
The embroidery themes are based on stories of nature and sciences that stay relevant throughout time to empower the wearer, spark curiosity and bring joy.
Each piece is designed and made with thought for versatility, durability and lasting quality in mind, as better design and craftsmanship, will lead to longer use of a piece.
Cashmere can be repaired over time and worn for a life time.
“The best way to reduce any environmental impact is not to recycle more, but to produce and dispose of less.”
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